Cbazaar Rebrands Into Ethnovogue Fashion Style
The re-branding story Cbazaar , earlier known as Chennai Bazaar, has re-branded itself with the Ethnovogue range, for taking Indian fashion and fabrication legacy, to consumers placed outside the country. India has long been a source of keen interest for the diaspora abroad, who wanted to don authentic Indian styling, and look more into the nation's fabric heritage. Cbazaar's relaunch with the Ethnovogue range, is something looks to strengthen the nation's 'soft power' (power without generating force and coercion) in the long term scheme of things, as the demand overseas is clear and positive. Gracing this occasion, as one of Indian fashion prominent icons Ritu Kumar, who lent her support to the venture.