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Jack Daniel's Tennessee Fire Truly Stands By It's Name

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Latest entry from the Jack Daniel's stable Jack Daniel's as a name has been known to always pull off something stunt-worthy, when it comes to taking their stable of Tennessee whiskeys, to whole new heights. This time, they bring in the the 'Tennessee Fire', which truly stands by it's name. Introduced by Brown Forman India, the company being the brand's guardian in India, this liquor comes into the Indian market slightly later than some of the international markets, but will truly be a strong test for the Indian whiskey drinkers. By their own description, the Tennessee Fire happens to be " Tennessee Fire is a specific blend of Jack Daniel’s very own cinnamon liquor and Old No. 7 Tennessee Whiskey, the brand’s signature product."  

Jack Daniel's Masterclass On The Tennessee Whisky Trail And The Brand

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Jack Daniel's staple With commonly believed traditions of whiskey tasting, Scottish whisky tends to be taking in the leads as favorites of connoisseurs and consumers at large. It was not until Jack Daniels decided to hold a masterclass at the Taj Hotel in Diplomatic Enclave in Delhi, that the intricacies of American, and more specifically Tennesse whiskey, became more clear. The masterclass was hosted by Cam Dawson, the UK brand ambassador of the Jack Daniel's brand, who himself is a Scot, but took to the American variety after developing a taste fairly early. 

India's First Ever North-American Whiskey Cocktail Championship Goes Underway

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A selection as seen at the Shanghai Club @ITC Welcome, Dwarka India is waking up to a lot of different taste in it's liquor palette, even as the country takes measures to curb the sale of alcohol wherever possible. However, in the April afternoon of Delhi, the ITC Welcome Hotel in Delhi's Dwarka area, held the Grand Finale of the North American Whiskey Championship which ultimately put Vikram KU, from the Taj Palace Hotel, as the winner of the competition. According to the norms of the event, there were over 230 bartenders across the country. 89 entries were shortlisted for the second round, which were then judged on the basis of creativity, balance, presentation and consumer acceptance to arrive at the final 15. So, after winning at this event, Vikram will now go on guided tour to the well-known Jack Daniel Distillery in Lynchburg, Tennessee and the Woodford Reserve Distillery in Versailles, Kentucky.