Jack Daniel's Tennessee Fire Truly Stands By It's Name

Latest entry from the Jack Daniel's stable

Jack Daniel's as a name has been known to always pull off something stunt-worthy, when it comes to taking their stable of Tennessee whiskeys, to whole new heights. This time, they bring in the the 'Tennessee Fire', which truly stands by it's name. Introduced by Brown Forman India, the company being the brand's guardian in India, this liquor comes into the Indian market slightly later than some of the international markets, but will truly be a strong test for the Indian whiskey drinkers. By their own description, the Tennessee Fire happens to be "Tennessee Fire is a specific blend of Jack Daniel’s very own cinnamon liquor and Old No. 7 Tennessee Whiskey, the brand’s signature product." 


Jack Daniel's Indian Brand Ambassador, Vikram KU

The brand's roots in Lynchburg, Tennessee, is a common point which shows up during the Jack Daniel's brand promotions, something which was again shown here too. Vikram KU, the Indian brand ambassador of Jack Daniel's went through the details quickly, giving just the right needed insights into the brand. And then came the latest jewel in the JD crown, the Tennessee Fire. It was also revealed during the meet, that:

Crafting: Crafted with world-renowned Jack Daniel’s Old No. 7 Tennessee Whiskey. The whiskey is mingled with Jack's very own cinnamon liqueur that delivers a smooth, delicious finish.

Taste Profile: Jack Fire is the ultimate combination of red-hot cinnamon complemented by the authentic taste of Jack Daniel's with the perfect amount of sweetness. The result is a one-of-a-kind finish of warm cinnamon with the unmistakable character of Jack Daniel's Tennessee Whiskey.

Jack Daniel's Tennessee Fire taste profile

The taste profile can always go deeper from a connoisseur's perspective, but on more similar terms, JD Tennesse Fire, does live up to it's name. For some who associate with traditional whiskeys, the strong sweetness of the cinnamon would be hard to accept, but keeping in mind, this is a drink best enjoyed chilled, it suits the tongue far easier. 

The bottles on display, at the event

The 'Fire' element however, comes into the picture, once the connoisseur's classic way of swirling and keeping the beverage in the mouth is done. The real warmth of the cinnamon, the alcohol, combine perfectly to live up to the brand name. And after the drink has been swallowed, the after set of smoothness with warmth sets in. And also one more thing; before one is drunk, each shot of this chilled beverage will reveal layers of the taste and flavor palette, as shown in the chart.    

  Shots of Tennessee Fire being served

'Jack Fire' is now rolling out across India and is priced at Rs. 4,000 in Delhi, Rs. 4590 in Bangalore and Rs. 4400 in Mumbai. 

Some visuals from the meet:

Spicy chicken and the Jack Daniel's Fire combo was explosive

The perfect Kebabs were a welcome offering, though slightly too brittle


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